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Draft Urban Design Framework Cover Page
Draft Urban Design Framework Cover Page

Pakington Street (Geelong West) and Gordon Avenue UDF - Release of Draft

This engagement is open

Date: Wednesday, 11 March 2020 to Saturday, 11 July 2020

The City has produced a draft Urban Design Framework (UDF) to help shape the development and renewal of Geelong's best-known suburban shopping strip, the iconic 'Pako'.

The draft Pakington Street (Geelong West) and Gordon Avenue UDF focuses on short-term street improvements and long-term renewal projects for the beloved area. Guiding future investment and design decisions in three distinct precincts - the Heritage Core (retail and activity centre), Pakington North and Gordon Avenue.


The City's response to the outbreak of coronavirus (COVID-19) is being guided by the latest advice from Commonwealth and State authorities. In line with this guidance, planned face to face consultations for this project have been cancelled.

Thank you to all who participated in an online meeting or one on one interview, and to all those who have made a submission.
We are so thrilled to have received such fantastic feedback!

Local traders have requested to extend the consultation period to allow them more time to review and provide feedback.

Please note that the options to make an online submission through this page, via email to [email protected] or by writing to us at PO Box 104, Geelong, VIC 3220 have been extended to the 10th of July 2020.

All submissions received to date will be considered.



Invitation to participate in research

The City is supporting Monash University to explore the key factors which influence people’s attitudes to infill housing proposals. The research is titled "Place Attachment and Heuristics: What influences resident’s attitudes to urban intensification proposals?"

Monash University invite you to complete a short online survey once you have considered what the Draft Urban Design Framework proposes. No information will be collected that can identify you. The survey takes about six minutes to complete.

Please note the survey is not a submission to the Draft UDF.

To complete the online survey and find out more about the research, please click on the link below:

Monash University Research Survey




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