Surround Sounds - Geelong & the Bellarine Music Festival

We are excited to launch Surround Sounds - Geelong & the Bellarine Music Festival, an adventurous new music festival that will strike a major note on the region’s annual cultural calendar.

Held across three weeks in April and May across Geelong and the Bellarine, Surround Sounds aims to capture a wide variety of musical styles and experiences.

Surround Sounds - Geelong & the Bellarine Music Festival is part of Geelong Sounds, a new music initiative of the City of Greater Geelong which will promote our region as a place where music is celebrated, supported and happening.

The Festival will create new opportunities for both local creatives and those from further afield who have a great idea as long as your idea is delivered within the boundaries of the City of Greater Geelong.

The City of Greater Geelong and the Bellarine has a rich past of live music and this Expression of Interest is your invitation to be a part of the next chapter.


Overview

Geelong and the Bellarine has a strong live music history.  Surround Sounds - Geelong & the Bellarine Music Festival aims to consolidate and contribute to this proud heritage with a celebration of live music, presented in multiple locations across the municipality.

The Festival celebrates the music, the people, the places and the spaces of the City of Greater Geelong & the Bellarine. The Festival will feature concerts, workshops, multi-arts collaborations, and exclusive events that deliver a wide variety of musical styles and interests; from gigs in established venues, to intimate performances in secluded locations, Surround Sounds - Geelong & the Bellarine Music Festival will bring your artists, venues and audiences together in a celebration of all-things music.

With music as your anchor, we’re looking for ideas that create new opportunities for musicians and artists to activate local places and spaces, and engage with communities across the region.

All events will benefit from the Festival event marketing and promotion campaign.  In addition to this we can assist you with:

  • risk management plans, including COVID-19 safety plans, and operational advice and support for your event.
  • connecting you to project partners such as musicians, artists, venues, equipment suppliers etc
  • navigating the requirements of permits, licenses, insurance, regulations, or agreements, if needed
  • event fees and/or subsidies, may be considered on a case-by-case basis.

We want to see this festival take off, so it’s in our best interests to help the best ideas succeed.


Expressions of interest closing soon

Surround Sounds - Geelong & the Bellarine Music Festival - invite Expressions of Interest (EOIs) from:

  • Live Music Venues
  • Arts and Cultural Venues
  • Other Venues including community and business facilities
  • Creative industry (musicians, artists, promoters, event organisers)
  • Community Groups

A curatorial committee will assess and review EOIs for selection in the final program. We’re looking forward to hearing about your ideas.

  • All complete submissions will receive a confirmation of receipt.  (This confirmation does not guarantee acceptance of your application into the Surround Sounds program. Acceptance into the program will be at the sole discretion of the City of Greater Geelong.)
  • Please note that, for the inaugural festival, we will be starting at a modest scale with plans to build over time. As such only a limited number of ideas will be selected.

To be considered each EOI event must:

  • be held within the Surround Sounds event dates (Thursday 14 April to Sunday 8 May 2022)
  • occur within the City of Greater Geelong
  • actively support your Surround Sounds event with marketing and promotion through your own channels
  • agree to use the supplied Surround Sounds templates, logos and branding for all event related collateral in the lead up to and at the event
  • comply with COVID-19 guidelines and restrictions in Victoria as directed by the government of Victoria.

For inclusion in the Surround Sounds program, priority will be given to:

  • programming which:
    • is accessible to audiences (this includes ticket pricing, event type and line-up)
    • features First Nation musicians and artists
    • is culturally and linguistically diverse
    • is gender inclusive and promotes female, gender non-conforming and LGBTQIA+ musicians and artists
    • illuminates, activates and/or celebrates the places, spaces and people of the City of Greater Geelong
    • reflects the City of Greater Geelong’s diverse music industry
    • creates unique opportunities for musicians and artists, venues and creative entrepreneurs to work, learn and collaborate
    • is dynamic and can respond to changing conditions and Restricted Activity Directions
    • is original and well-conceived. Cross-artform collaborations are encouraged and we welcome all music styles
  • individuals, businesses and activations that offer a unique concept that reflects the City of Greater Geelong’s distinct diverse and evolving cultures.

Successful applicants agree to:

  •  use the Surround Sounds & City of Greater Geelong logos and/or campaign template on all event communications and promotions
  • participate in First Nation cultural training (not required if applicants are First Nation people).
  • be available for meetings as requested by the City of Greater Geelong
  • participate in event research conducted by the City of Greater Geelong during and post event
  • manage their own ticket sales or liaise with hosting venue around ticketing, if shows are ticketed.
  • encourage ticket sales through their own marketing and social media platforms
  • allow event photography and videography documentation of their performance or event.

Applications will be reviewed by the Surround Sounds team; submissions are assessed with reference to the program’s selection criteria. 

Successful events will be notified by late January 2022.

Get your EOI in by 7 December 2021:

Submit an expressions of interest


Key dates

Tuesday 19 October 2021
EOIs open
Monday 7 December 2021
EOIs close
Friday 28 January 2022
Notification to applicants
Tuesday 8 March 2022
Festival Program released
Friday 8 April 2022
Festival starts
Sunday 8 May 2022
Festival closes

Common questions

  • Are there any specific dates and times my event needs to be?
    Within the event dates: Friday 8 April to Sunday 8 May 2022, at agreed programmed time.
  • Are there any specific locations my event needs to be?
    Within the City of Greater Geelong boundaries, it’s not on restricted property, and it’s presented at a location that the public can access, it can be at any location, in any venue, on any site, indoors or outdoors. You should consider access issues when thinking about where you hold your event.
  • Can I still submit an idea if I live outside the City of Greater Geelong and the Bellarine?
    Yes! Anyone is welcome to submit ideas, if they will be presented within the City of Greater Geelong boundaries during the event dates: Friday 8 April to Sunday 8 May 2022.
  • If I am an emerging musician, can I be part of the festival?
    Absolutely! We encourage submissions from emerging musicians but please be sure to review the Selection Criteria as all submissions will be assessed against these.
  • If I am selected to be part of the festival, what marketing support can I expect?
    We will be launching the Surround Sound Festival program in March 2022 and our marketing and promotional campaign will include:
    • Festival launch and media release
    • Dedicated festival website and social media campaign
    • Distribution of festival marketing collateral (posters)
    • Dedicated festival digital assets (logos, banners, templates etc) for use by selected participants
    • Dedicated festival publicist
  • If I am selected to be part of the festival, what support can I expect?
    If needed we can support you with:
    • Operational support including guidance around risk management plans, including COVID-19 safety plans, for your event.
    • Connecting you to project partners such as musicians, artists, venues, equipment suppliers etc.
    • Navigating the requirements of permits, licenses, insurance, regulations, or agreements, if needed
    • Festival marketing and promotion
    • Event fees and/or subsidies, may be considered on a case-by-case basis.
  • I have other questions. Can I call someone to talk more?
    Yes. If you would like to discuss your ideas or if you have a specific question we have not answered above, feel free to email the Arts Events Officer at [email protected]

Please note: for the inaugural festival, we will be starting at a modest scale within the boundaries of Greater Geelong only, as such only a limited number of ideas will be selected; with plans to build over time.

We appreciate your time, ideas and creativity.

This an exciting time for the City of Greater Geelong as we work to support artists and musicians, and the future of live music and the arts in our region.





Page last updated: Wednesday, 1 December 2021

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