150 Year Anniversary of the Dennys Lascelles Woolstore

Tuesday, 26 July 2022

1 August 2022 marks 150 years since the opening of the CJ Dennys & Co Woolstore, the current home of Geelong’s own National Wool Museum.

The Museum is marking this significant milestone with free entry, children’s activities, complimentary morning tea and a yarn with our staff and volunteers.

Also marking the milestone is the National Wool Museum produced exhibition, Bluestone: 150 Years of the Dennys Lascelles Woolstore opening to the public, 16 September 2022.


Padraic Fisher - National Wool Museum Director

It is an honour to be part of such deep connection – in a building embedded in the rich colonial history of Geelong on a place with thousands of years of ongoing cultural heritage. We welcome everyone to come for a visit to the ‘Bluestone Jewel Box’, share a story and make a connection of their own to this place we call Geelong.


Mayor Peter Murrihy

I encourage the community to take up the offer of free entry on 1 August and learn more about the building’s history. The woolstore is so strongly intertwined with the modern history of Geelong.

The 150-year anniversary of its opening is a milestone worth reflecting upon for its impact on both the evolution of our city, and the Wadawurrung people who were displaced from their land as a result of colonisation. The free open day gives us all a chance to recognise and learn more about both of these elements.


Why not join the flock? Become a member today! A family membership for only $70 allows two adults and up to 4 children free admission plus many other benefits for a whole year.





Page last updated: Monday, 6 February 2023

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