Let us help you plan your visit to the Museum.

Museum operating hours

The National Wool Museum is open at the following times:

Day Time
Seven days a week 10:00am to 5:00pm

Shop operating hours

Day Time
Monday to Sunday 10:00am to 5:00pm
(Museum and Shop closed Christmas Day, Boxing Day and Good Friday)

Entry fees

Type Fees Additional Information
Adult $12  
Concession $9
Child $7
Family $35 2 adults and up to 4 children
Group admission $9 per person, for 15+ people (must be pre-booked)

Please note:

  • There is no fee to enter and browse the Museum Shop
  • Payment types accepted include:
    • Visa
    • Mastercard
    • Union Pay
    • Cheque
    • EFTPOS and
    • Travellers Cheque

Note: a 0.25 percent surcharge will apply to credit cards and contactless transactions.


The National Wool Museum is located at 26 Moorabool Street in the heart of central Geelong, one block from the waterfront and a ten minute walk from the Geelong Railway Station.

Bus parking

Bus parking is available directly in front of the National Wool Museum on Moorabool Street.

Travelling by Train

V/Line operate trains daily from Melbourne Southern Cross to Geelong. The train station is an easy ten minute walk from the National Wool Museum.

Visit the V/Line website or contact 136 196 for timetable and ticketing information.

Travelling by car

60 minutes from Melbourne CBD or a 30 minute drive from Torquay, Great Ocean Road.

Car parking

Metered parking is on Moorabool Street, Brougham Street and Eastern Beach Road.

The Civic Car Park located on Gheringhap Street opposite the Town Hall offers parking Monday to Thursday from 7:30am to 6:00pm, Friday, Saturday, and Sunday 7:30am to midnight (free parking after 6:00pm on Friday, all day Saturday and Sunday).

Travelling by Ferry


The Museum is fully accessible at street entry, there are ramps to every level.

Accessible parking is located immediately in front of the Museum.

Accessible toilets are located on each level.

Guided tours

The National Wool Museum is designed for self-guided tours and our friendly volunteers are on hand throughout the Museum to answer your questions. Guided tours can be arranged for pre-booked groups:

  • Architectual Tour - $230 per group (one hour duration)
    Architectural tour of the Dennys Lascelles Woolstore with a staff member.
    For groups up to 20 people. Includes entry to all galleries and exhibitions.
  • Exhibition Tour - $230 per group (one hour duration)
    A guided tour of ongoing exhibitions On the Land: Our Story Retold and In the Factory with a staff member.
    For groups up to 20 people. Includes entry to all galleries and exhibitions.
  • Up Close with the Collection - $50 per adult (one hour duration)
    A behind the scenes hands-on experience with a Collections Officer or Curator. Choose from collections: Waggas, Quilts or Fashion.

Contact us to book your group visit.

Special interest

Personalised tours can be arranged for special interest groups and study tours by our Education Officer.

Length of visit

We suggest a minimum of 90 minutes to tour the Museum.

Allow extra time to visit the Museum Shop.

Page last updated: Monday, 3 July 2023