Buy 1 hour, get 1 free CBD parking initiative launches next week

Wednesday, 30 June 2021

The City of Greater Geelong has introduced a new parking initiative as part of the 2021-22 Council Budget.

From Monday 5 July motorists will be able to pay for 1 hour of parking and get the second hour free in all 2P parking zones in central Geelong.

This initiative will replace the free 30 minutes in 2P parking zones previously trialled by Council.

To make use of the new initiative, customers pay for one hour of parking and the system will automatically provide them with one additional hour of free parking.

The additional hour is provided to the vehicle rather than to a fixed parking bay, which provides greater flexibility for visitors to the CBD.

Innovative payments solutions for on street parking continue to be available, including pay-by-phone apps EziCom and EasyPark, as well as payWave technology.

This technology, along with the requirement for registration numbers to be entered in at parking meters, eliminates the need for motorists to display a ticket in their vehicle.

The 15-minute grace period that lets drivers get back to their car before parking limits are enforced will continue

Deputy Mayor Trent Sullivan said the offer was included in the 2021-22 Council Budget to act as an incentive for people to stay longer in central Geelong and support more CBD businesses.

Data shows that the typical length of stay in a 2P park is 58 mins, so this initiative has been introduced to help extend the time of these visits and provide more opportunity for spending.

This is an innovative solution that benefits both the businesses and visitors to Central Geelong.

Councillor Eddy Kontelj said Council was committed to supporting the community, central Geelong businesses and increasing expenditure and visitation to our CBD.

I am absolutely thrilled.

This on-street free parking initiative, available all week days, is unprecedented.

Coupled with the already free on-street weekend parking, we are now demonstrating to the community and to CBD businesses that we are listening and we really care.

We want visitors to the CBD to have an exceptional experience, where it is easy to do business, shop and socialise.

The parking initiative comes in addition to Council freezing the average movement on commercial rates and removing the Central Geelong Marketing (CGM) levy.

This past year has been incredibly tough for CBD businesses and we are taking every avenue to deliver a much-needed boost by drawing more people into the city, and encouraging them to stay longer.
The new initiative will be reviewed at the end of the 2021-22 financial year as part of future budget considerations.

Page last updated: Thursday, 10 February 2022