Director City Planning & Economy Gareth Smith
While our data
shows that spending across Greater Geelong is above pre-pandemic levels - following
one of our strongest economic summers in years - we also know many industries
and sectors are still acutely feeling the impacts of COVID-19 and need further
targeted assistance. We have
committed to a range of policies, initiatives and investment to assist
businesses to recover from the COVID-19 pandemic and grow, with $16.9 million
to help businesses, community groups and residents in recovery so far.
organisations, the City has moved towards a workplace model which combines
office-based work and more flexible working arrangements for our employees. We will
continue to have a strong presence in central Geelong. Hundreds of our
employees are now regularly working from our various City offices at any given
time. Our major investment
in the new Civic Precinct (Wurriki Nyal) demonstrates our commitment to playing
a long-term and major role in the ongoing revitalisation of central Geelong.
continues to support central Geelong businesses in finding new and innovative
ways to trade through targeted assistance and a variety of central Geelong
assistance for businesses includes grants for local businesses
adversely impacted by COVID-19, supporting them to invest in new technologies,
professional development, alternative service and business models to help them
We are also currently trialling outdoor dining
parklets in Yarra Street and Union Street in central Geelong, which aims to
provide hospitality businesses an opportunity to expand their outdoor service. We will continue to work with local
businesses as they continue their recovery from the COVID-19 pandemic and
determine how we, and other governments, can best support local traders.
In partnership with Quintessential
Equity, the total $200 million investment in the Civic Precinct project
signifies our commitment to central Geelong for the long term. Central Geelong Marketing is supporting 33 new
businesses that have opened in central Geelong in 2021.
Financial data prepared by Spendmapp shows expenditure
topped $1.2 billion in Greater Geelong during the 2020-21 summer – up 5.8 per
cent on the previous summer.
compared to February 2020
local spend – up 0.9 per cent to $240m
online spend – up 4.5 per cent to $144m
local spend – down 6 per cent to $87.4m
For the 12 months
to February 2021
expenditure in Greater Geelong (municipality) - $4.14 billion
expenditure in Geelong (suburb) - $785m