Central Geelong

Friday, 30 April 2021

Director City Planning & Economy Gareth Smith

While our data shows that spending across Greater Geelong is above pre-pandemic levels - following one of our strongest economic summers in years - we also know many industries and sectors are still acutely feeling the impacts of COVID-19 and need further targeted assistance. We have committed to a range of policies, initiatives and investment to assist businesses to recover from the COVID-19 pandemic and grow, with $16.9 million to help businesses, community groups and residents in recovery so far.

Like many organisations, the City has moved towards a workplace model which combines office-based work and more flexible working arrangements for our employees. We will continue to have a strong presence in central Geelong. Hundreds of our employees are now regularly working from our various City offices at any given time. Our major investment in the new Civic Precinct (Wurriki Nyal) demonstrates our commitment to playing a long-term and major role in the ongoing revitalisation of central Geelong.


The City continues to support central Geelong businesses in finding new and innovative ways to trade through targeted assistance and a variety of central Geelong projects. Our assistance for businesses includes grants for local businesses adversely impacted by COVID-19, supporting them to invest in new technologies, professional development, alternative service and business models to help them recover.

We are also currently trialling outdoor dining parklets in Yarra Street and Union Street in central Geelong, which aims to provide hospitality businesses an opportunity to expand their outdoor service. We will continue to work with local businesses as they continue their recovery from the COVID-19 pandemic and determine how we, and other governments, can best support local traders.

In partnership with Quintessential Equity, the total $200 million investment in the Civic Precinct project signifies our commitment to central Geelong for the long term. Central Geelong Marketing is supporting 33 new businesses that have opened in central Geelong in 2021.

Financial data prepared by Spendmapp shows expenditure topped $1.2 billion in Greater Geelong during the 2020-21 summer – up 5.8 per cent on the previous summer.

February 2021 compared to February 2020

Resident local spend – up 0.9 per cent to $240m
Resident online spend – up 4.5 per cent to $144m
Visitor local spend – down 6 per cent to $87.4m

For the 12 months to February 2021

Annual expenditure in Greater Geelong (municipality) - $4.14 billion 
Annual expenditure in Geelong (suburb) - $785m

Page last updated: Wednesday, 5 May 2021