Despite the pandemic, new businesses have continued to flourish and are choosing central Geelong because it remains an attractive place to eat, drink, shop and socialise. The rise in new businesses in recent months is a great sign that business confidence has returned, and that further growth is on the horizon.
Through major initiatives such as the City Deal and a range of significant private investments in hotels and apartments, there is a lot of optimism about the future of central Geelong. With more visitors and residents expected to call the city centre home, central Geelong is well placed to see an even greater social and economic rebound in the medium term.
extensive support measures and continued high-level investment in CBD projects
has helped sustain traders through the tough periods of the pandemic. Our economic
support packages, totalling $16.9 million, have provided direct assistance to
businesses and are aiding in their recovery.
Central Geelong Marketing have provided extensive promotion for local traders
and have continued to run flagship programs, such as Tastes of Central Geelong
and Sidewalk Sales, that generate further activity for the CBD. The City’s
targeted investment and support has steered Central Geelong businesses through
the worst of the COVID-19 pandemic and helped them find new and innovative ways