Central Geelong business confidence

Thursday, 4 March 2021

Councillor Peter Murrihy, Chair, Central Geelong Marketing

Despite the pandemic, new businesses have continued to flourish and are choosing central Geelong because it remains an attractive place to eat, drink, shop and socialise. The rise in new businesses in recent months is a great sign that business confidence has returned, and that further growth is on the horizon.
Through major initiatives such as the City Deal and a range of significant private investments in hotels and apartments, there is a lot of optimism about the future of central Geelong. With more visitors and residents expected to call the city centre home, central Geelong is well placed to see an even greater social and economic rebound in the medium term.


Acting Director Economy, Investment and Attraction Tim Ellis

The City’s extensive support measures and continued high-level investment in CBD projects has helped sustain traders through the tough periods of the pandemic. Our economic support packages, totalling $16.9 million, have provided direct assistance to businesses and are aiding in their recovery.
Alongside this, Central Geelong Marketing have provided extensive promotion for local traders and have continued to run flagship programs, such as Tastes of Central Geelong and Sidewalk Sales, that generate further activity for the CBD. The City’s targeted investment and support has steered Central Geelong businesses through the worst of the COVID-19 pandemic and helped them find new and innovative ways to trade.


Page last updated: Thursday, 4 March 2021