Geelong’s Business Support Package is up and running

Friday, 27 March 2020

The package will provide access to professional advice on human resources, financial management and digital marketing as well as expert business mentoring for industry-specific advice, free of charge to impacted local businesses.

Businesses can access this support by contacting the Geelong business concierge service on 5272 5272 or online by accessing the Business Support page link on the City’s Coronavirus Support page at

The City has also provided businesses access to several webinars and online workshops available via the Coronavirus Support page.

  • These measures are complemented by the other initiatives announced earlier this week to support business including:

    * Reduction of rent by 50 per cent for eligible commercial tenants in City buildings or on City land for six months from 1 March 2020;

    * Refund of Alfresco Dining permit fees for 12 months;

    * Refund of A frame permit fees for 12 months;

    * Refund of food premises registration fees for three months of the 2019-20 financial year;

    * Refund of health premises fees for three months of the 2019-20 financial year; and

    * Free casual on and off-street parking in the Geelong CBD until 30 June 2020.

These measures are all part of a short-term economic and community support package which Councillors unanimously supported at their Council meeting on Wednesday 24 March. Further measures are being finalised and will be announced in coming days.

We are currently finalising how refunds will be processed and will contact business owners directly with further information, including any action they may need to take to claim a refund.

Geelong businesses can also access up-to-date details of support available from the Victorian Government and Australian Government on the City’s Coronavirus Support page at

Mayor, Cr Stephanie Asher said:

"As a Council, we are committed to providing support to our local business community. We recognise that this is an incredibly difficult time and everyone is experiencing the anxiety of an uncertain future."

"We are moving really quickly to deliver immediate support in recognition that it is needed right now."

"I’ve been really heartened to see that many local businesses are adapting their products and services so that they can keep going in the face of directions to close premises. I know that this isn’t always possible but where businesses can adapt then we are here to help them do it with the Business Support Package."

Page last updated: Friday, 27 March 2020