Tourism in Greater Geelong and The Bellarine has
jumped by 12.5 per cent, with 5.9 million people visiting the region in
Those visits accounted for 5.5 million overnight
stays, worth $1.1 billion to the local economy and supporting 7,500 jobs in
tourism and hospitality.
International tourists are visiting the region more
than ever before, pouring $101 million into Geelong and the Bellarine
In the last year, the region welcomed 63,000
overnight overseas visitors and 209,000 day overseas tourists, which is an
increase of 11 per cent. Chinese visitors now make up the dominant share of the
The strength of the region’s visitor economy saw
local jobs grow by 28% during 2018-19.
Initiatives and actions that have contributed to
the region’s strong visitor numbers include the introduction of international
flights at Avalon Airport in 2018 and state-funded grants for programs such as
Destination Accessible and the digital augmentation of the Bollards.
With the right planning and support, Greater
Geelong and The Bellarine can grow tourism in the next eight years to 7.5
million visitors who spend $1.7 billion. This boost would equate to the
creation of 11,572 new jobs.
The 2018/19 Tourism Greater Geelong and The
Bellarine Annual Report and Tourism Performance can be viewed in the November 26 council minutes.
Councillor Stephanie Asher - Mayor
Our stunning natural environment, vibrant CBD and
award-winning wine region have really established Greater Geelong and The
Bellarine as a quality tourism destination.
I’m pleased with these positive figures and feel
confident our region can continue to improve and attract even more visitors
over the next decade.
Councillor Trent Sullivan, Chair,
Tourism and Events portfolio
It’s great to see tourists are
realising Greater Geelong and The Bellarine is a wonderful place to visit
during their holiday.
Council will continue to support the
tourism and hospitality industry as it works to keep up with growing interest
in our region.
The industry is a large driver of our local economy
and in the coming year we’ll have exciting opportunities to grow tourism
further, especially as the projects funded in the Geelong City Deal come to