More tourists visiting Greater Geelong and The Bellarine, spending more and staying longer

Wednesday, 27 November 2019

Tourism in Greater Geelong and The Bellarine has jumped by 12.5 per cent, with 5.9 million people visiting the region in 2018-19.

Those visits accounted for 5.5 million overnight stays, worth $1.1 billion to the local economy and supporting 7,500 jobs in tourism and hospitality.

International tourists are visiting the region more than ever before, pouring $101 million into Geelong and the Bellarine Peninsula’s economy.

In the last year, the region welcomed 63,000 overnight overseas visitors and 209,000 day overseas tourists, which is an increase of 11 per cent. Chinese visitors now make up the dominant share of the overseas market.

The strength of the region’s visitor economy saw local jobs grow by 28% during 2018-19.

Initiatives and actions that have contributed to the region’s strong visitor numbers include the introduction of international flights at Avalon Airport in 2018 and state-funded grants for programs such as Destination Accessible and the digital augmentation of the Bollards.

With the right planning and support, Greater Geelong and The Bellarine can grow tourism in the next eight years to 7.5 million visitors who spend $1.7 billion. This boost would equate to the creation of 11,572 new jobs.

The 2018/19 Tourism Greater Geelong and The Bellarine Annual Report and Tourism Performance can be viewed in the November 26 council minutes.


Councillor Stephanie Asher - Mayor

Our stunning natural environment, vibrant CBD and award-winning wine region have really established Greater Geelong and The Bellarine as a quality tourism destination.

I’m pleased with these positive figures and feel confident our region can continue to improve and attract even more visitors over the next decade.

Councillor Trent Sullivan, Chair, Tourism and Events portfolio

It’s great to see tourists are realising Greater Geelong and The Bellarine is a wonderful place to visit during their holiday.

Council will continue to support the tourism and hospitality industry as it works to keep up with growing interest in our region.

The industry is a large driver of our local economy and in the coming year we’ll have exciting opportunities to grow tourism further, especially as the projects funded in the Geelong City Deal come to life.

Page last updated: Thursday, 28 November 2019