Design-driven future: first Geelong – UNESCO City of Design Champions named

Monday, 9 September 2019

Three innovative local businesses have been named Geelong’s first UNESCO City of Design Business Champions.

The Pivot City Innovation District in North Geelong, software engineering company, Codeacious and edible garden design and education business, Ben Shaw Permaculture have been recognised for their creativity and design focus.

Pivot City was the first successful applicant with the revitalised jobs precinct receiving the recognition for its support of Geelong as a UNESCO City of Design after transforming a former manufacturing area into a modern business hub.

The precinct’s owners used clever industrial design and a collaborative business culture to attract more than 50 businesses and 900 workers to the area.

Geelong’s designation as a UNESCO City of Design is a key driver for realising our community-led 30-year vision to be recognised internationally as a clever and creative city-region.

Geelong Mayor Bruce Harwood

Congratulations to these innovative and clever local businesses for becoming our first UNESCO City of Design Champions.
The reinvention and design of the Pivot City precinct is exactly what we should be aspiring to do as a UNESCO City of Design. It respects Geelong’s heritage while focusing on our design-driven future.
Clever design influences everything in our community. It shapes our cultural identity, how our city looks, how we care for our people and nurture environment. Plus, it can stimulate great business ideas.

For more information and to get involved, visit

Page last updated: Monday, 9 September 2019