Our obsession with constantly updating our wardrobes is causing major environmental problems
Our obsession with constantly updating our wardrobes is causing major environmental problems

Fast Fashion: An environmental nightmare

Thursday, 23 March 2017

Our obsession with constantly updating our wardrobes is causing major environmental problems.

A staggering 6,000 kilograms of clothing and textiles is going to landfill every 10 minutes in Australia. All because our wardrobes can’t keep up with the rate at which we’re buying new clothes.

Australians are the world’s second largest consumer of textiles, buying an average of 27 kilograms of new clothing and textiles every year – twice the global average.

Through clever marketing, the fashion industry has us believing our clothes are almost constantly out of fashion.

Where there were once two fashion seasons (summer/spring and winter/autumn) there are now a mind-boggling 52 “micro seasons”.

Our planet simply cannot sustain our addiction to buying new clothes.

Take a stand…while still looking stylish:

  • Buy quality, classic pieces that will last, rather than cheaply made “trendy” pieces that you know will date.

  • “Spend and save” and other special offers are designed to persuade you to make impulsive purchases. Ask yourself: do I really need to buy this?

  • Clothes swap with your friends and family.

  • Hit up the markets! You can find some great – and cheap – second-hand pieces.

  • Facebook second-hand groups are fantastic for finding pre-loved clothes in your neighbourhood.

  • See if you can get your shoes and clothes fixed, rather than just throwing them out.