Pakington Street (Geelong West) and Gordon Avenue Urban Design Framework

We’ve identified an opportunity to prepare an Urban Design Framework (UDF) for Pakington Street (Geelong West) and Gordon Avenue.

There's something inherently special about 'Pako'.

It's home to one of Geelong's biggest celebrations of cultural diversity and offers some of the best shopping and dining experiences in a backdrop of heritage buildings and community spirit that contribute to a 'village' vibe.

With such success, come challenges and vast opportunities for improvement. After all, it has been many years since the streetscapes were upgraded and the wear and tear is evident.

Why should we prepare a UDF?

Pakington Street (Geelong West) and Gordon Avenue can play a leading role in delivering our Clever and Creative future.

We want to make sure this special area continues to thrive and that its full potential is unlocked.

The UDF would provide an opportunity to develop a shared vision for the future of the area. It would help guide future growth and development including built form outcomes, streetscape design, traffic and pedestrian movements, car parking and land use, and would assist in the assessment of future development proposals.

The UDF would also provide design principles and recommend improvements to existing and future infrastructure to help guide our future capital investment in the area.

Consultation will be a key component of this process and is vital for a successful UDF.


Have your say

Council have released a Draft of the Pakington Street (Geelong West) and Gordon Avenue Urban Design Framework. The Draft is available in the Documents Section for download.

Please note the current consultation end date on the Draft UDF is indicative only and will be extended as necessary as we learn more about how long the COVID-19 crisis will continue for.
A decision on the UDF will not be made until local businesses and the wider community have had an opportunity to review, discuss and provide input on what is being proposed.



The City is supporting Monash University to explore the key factors which influence people’s attitudes to infill housing proposals. The research is titled "Place Attachment and Heuristics: What influences resident’s attitudes to urban intensification proposals?"

Monash University invite you to complete a short online survey once you have considered what the Draft Urban Design Framework proposes. No information will be collected that can identify you. The survey takes about six minutes to complete.

Please note the survey is not a submission to the Draft UDF.


Page last updated: Tuesday, 24 March 2020