Since the 2003 Strategy was developed for Geelong, there has been a stronger trend towards planning transport and land use together.
Transport is derived from our need to undertake trips for a purpose, such as to access employment, shopping, business, education, or visit friends and family. The relationship between transport and land use influences our travel decisions – where we travel, how far we travel, and the way we travel.
The significant work undertaken by the City of Greater Geelong and other organisations in relation to transport and land use planning within the region provided a strong basis for the development of the Plan.
The Plan does not supersede previous studies undertaken in the City of Greater Geelong, but draws from their findings to form a set of short, medium and long term actions that address identified transport and land use issues and challenges. The background reports contain significant detailed advice on local transport improvements that need to be delivered to consider the
clear strategic directions outlined in this document.
Figure 6-1 presents the proposed approach used to develop the Plan. At the highest level, it is important to consider the vision, aims and objectives for transport and land use within the City of Greater Geelong to represent what the Plan aims to achieve.
In order to achieve the vision, aims and objectives, it is necessary to identify what the key challenges are that face transport and land use provision in the City of Greater Geelong. There are a range of key issues aligned to each of the three key challenges that require responses through some level of intervention.
A range of strategic responses are recommended. These can provide a framework for implementation actions that addresses the issues identified. The actions are investment decisions grouped into categories: policy, further investigation, infrastructure, or operational. The implementation plan then outlines how these actions
will be delivered and who is responsible for their delivery.
Figure 6-1 Integrated Comprehensive Transport Plan Development Approach