Input into New Major Events Attraction Strategy welcome

Wednesday, 20 December 2023

The City of Greater Geelong is excited to announce the initiation of a comprehensive new Major Events Attraction Strategy, underscoring its commitment to positioning Geelong as a premier destination for major events, festivals, and cultural gatherings.

Geelong, a vibrant regional city with a rich history, natural beauty, and a diverse community, is poised to capitalise on its strengths to draw visitors from across the region, interstate, and internationally. The purpose of this strategy is to strategically diversify the major events portfolio, identifying new opportunities and procuring exciting events for the region.

Developed in collaboration with the Geelong Major Events Committee (GME) and other key stakeholders, the strategy aims to stimulate and encourage events that provide measurable economic benefits, promote Geelong beyond the municipality, and enhance local community life through resident participation.

The current GME objectives include striving to offer events with significant economic benefits, supporting the development of hallmark events, and establishing strong links with the private sector, government, and communities to maximise Geelong's events potential.

Geelong has earned global recognition for hosting international standard major events. In the fiscal year 2022-2023, the city successfully delivered 18 major events, contributing an economic benefit of $77.5 million to the region.

While the existing Geelong Major Events Strategy (2016-2026) has played a pivotal role, the evolving landscape calls for a timely review and the development of a new strategy to address current challenges and opportunities.

The Have Your Say for this exciting pilot project is now open and will close on Thursday 1 February 2024.


Mayor Trent Sullivan

The City is dedicated to fostering a dynamic events landscape that not only showcases our region’s unique attributes but also drives economic prosperity and community engagement.

This new Major Events Attraction Strategy will build upon our past successes and chart a course for Geelong's continued prominence on the global events stage.


Deputy Mayor Anthony Aitken - Geelong Major Events Committee chair

We would like to hear your thoughts on the new Major Events Attraction Strategy for Geelong. 

What do you see to be Geelong's strengths? How can we diversify the major events that take place in Geelong? What new and exciting major events could be held in the region? What are the potential challenges that may impact on successful attraction of major events to the region?





Page last updated: Wednesday, 20 December 2023

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