General Signage (Including Electoral Advertising Signs) on Road Reserves and Council Land

General Signage (Including Electoral Advertising Signs) On Council Road Reserves and Land Document No: CPL45.8
Approval Date: 15 March 2016 
Approved By: Council
Review Date: 15 March 2019
Responsible Officer: General Manager Planning & Development Expiry Date: N/A
Version No 03
Authorising Officer: Chief Executive Officer

1. Purpose

The purpose of this policy is to provide direction on the assessment and determination of an application to place general signage (including electoral advertising signs) on any Council land, municipal building or road in order to ensure consistent processing of such application and the protection of community safety and amenity including by avoiding excessive sign clutter.

2. Scope

This policy applies to all signage on any Council land and roads but does not include those signs covered within the scope of the Neighbourhood Amenity Local Law 2014 relating to the placement of a sign on a Council footpath that advertises and promotes a business, goods, services, an event or a competition.

3. References

Road Management Act 2005

City of Greater Geelong Neighbourhood Amenity Local Law 2014

4. Definitions

‘Ancillary area’ means an area designated as an ancillary area by the coordinating road authority under Section 18 of the Road Management Act 2004; Example - Any area which is a "park and ride" car park, rest stop or scenic lookout could be designated as an ancillary area.

“Council land” means any land owned, or vested in, or under the control or management of Council including, but not limited to a road, municipal reserve or other reservation, watercourse, foreshore reserve, jetty or boat ramp.

“Reserve” means any land which is owned, occupied or managed or controlled by Council and dedicated or used for outdoor cultural, environmental, sporting or recreational purposes.

“Road” has the meaning ascribed to it by Section 3 of the Local Government Act which includes;

  1. a street; and

  2. a right of way; and

  3. any land reserved or proclaimed as a street or road under the Crown Land (Reserves) Act 1978 or the Land Act 1958; and

  4. a public road under the Road Management Act 2004; and

  5. a passage; and

  6. a cul de sac; and

  7. a by-pass; and

  8. a bridge or ford; and

  9. a footpath, bicycle path or nature strip; and

  10. any culvert or kerbing or other land or works forming part of the road;

“Road” has the meaning ascribed to it by Section 3 of the Road Management Act 2005 which includes ;

  1. any public highway;

  2. any ancillary area;

  3. any land declared to be a road under section 11 or forming part of a public highway or ancillary area;

5. Council Policy

Council places particular emphasis on considerations that protect the safety of the community in assessing and determining applications for the placement of signs on Council roads and land.

Council will administer the relevant provisions of the General Local Law 2005 to manage and control signage located on footpaths that advertise or promote businesses, goods, services, an event or a competition.

For all other signage not covered by the scope of the General Local Law 2005, Council will manage and control signage consents on any roads under its control as outlined under the Road Management Act 2005. Generally, Council would not grant consents save when the sign detracts from public safety and well being. The placement of any sign on a road where Council is the responsible road authority is assessed with respect to any potential detrimental impact on, or propensity to create one or more of the following;

  • Distract drivers and/or pedestrians;

  • Impact on traffic flow or traffic management of any particular area;

  • Obstruct the line of sight of either drivers or pedestrians;

  • Impacting on the intended use of public spaces (i.e. emergency lanes, highways, clearways etc);

  • Create a disturbance to nearby businesses;

  • Incite or antagonise other persons by virtue of the message displayed;

  • Attract people to congregate or gather so as to create a disturbance and/or hinder a business to conduct their operations in a normal unimpeded manner; or

  • Activities that fall outside the scope and intent of the Neighbourhood Amenity Local Law 2014 relating to signs on footpaths (i.e. to advertise a business, goods, services, an event or competition with the intent of attracting customers into a business)

Applications that fail to satisfy Council’s authorised officers in regards to the abovementioned criteria will not be approved.

Council will also consider the abovementioned criteria when considering whether to grant or refuse any application or consent to place signage on Council land or reserves, as defined by the Neighbourhood Amenity Local Law 2014 and includes footpaths and nature strips where signs are not consistent with advertising or promoting a business, goods, services, an event or a competition.

Compliance with this Policy will be monitored and enforced in accordance with Council’s operating guidelines.

6. Quality Records

Quality Records shall be retained for at least the period shown below.

Record Retention/Disposal Responsibility Retention Period Location
Correspondence in relation to election signage class 8.2.7 of the Retention and Disposal Authority for Records of Local Government Functions (PROS 09/05) 4 years after the election Document Management Services

Page last updated: Monday, 6 July 2020