Greater Geelong has a diverse economy and current growth is being driven by healthcare and social assistance, construction, public administration and safety, education and training, and accommodation and food services.
Manufacturing remains one of
the region’s top four employers, however the recent decline across a number of
manufactured product categories (the greatest being in motor vehicle
manufacture) has had ripple effects throughout Geelong’s economy.
Developing a clean
technology driven growth economy relies on the technical services and production
businesses Geelong already has, which are looking for their next opportunity to
diversify their markets. We have a
number of transferable skills in Geelong.
In addition, there are opportunities for topping up skills we already
have (for example: developing more green skills amongst plumbers and electricians); and
developing more cleantech skills within management, procurement and
architecture. Therefore, opportunities
for businesses to adapt their existing operations and create new business
opportunities individually or through alliances are plentiful.
Innovations Geelong has identified these opportunities by undertaking:
- a market
analysis of the market needs
- a skills audit of manufacturers' ability to meet
these needs and
- generating a strategic plan, which outlines the gaps and
opportunities in the market, and projects which will respond to these gaps and
The projects identified
in the strategic plan focus on those which expand businesses, create/maintain
jobs and develop skills.