A thriving and sustainable economy

We will capitalise on Geelong’s incredible economic opportunities.

Key priorities

  • Continuing to work with government to deliver projects that revitalise Central Geelong.
  • Working with government to deliver City Deal projects.
  • Using Geelong’s UNESCO City of Design award to secure economic development projects.
  • Attracting new investments to the region.
  • Helping to renew industrial precincts.
  • Executing strategies for economic growth in the region’s north.
  • Supporting and promoting local businesses, markets and products.

Our aims in 2019-2020

  • Advocate for Geelong businesses and major projects that contribute to regional economic development.
  • Work with Victorian Government to implement Central Geelong Action Plan.
  • Collaborate with partners to deliver projects that support the UNESCO City of Design goals of sustainable cities and communities.
  • Develop screening strategies to improve the entrance into Geelong.
  • Trial a flexible parking solution for the CBD.
  • Make decisions to support the start-up and entrepreneurial ecosystem.
  • Integrate the Retail Strategy 2016-36 into the Greater Geelong Planning Scheme.
  • Continue to deliver the Regional Industry Sector Employment Program to support jobs in the construction industry.
  • Promote the economic assets and investment opportunities in the region’s north.

Measures of success

  • More businesses within the municipality.
  • 15 years of industrial land supply planned.

Page last updated: Monday, 2 August 2021