Sporting clubs may apply for conditional approval to temporarily rename sports grounds on Council owned and/or managed reserves in connection with sponsorship naming rights.
This applies to ovals, playing fields, courts and other outdoor facilities within recreation reserves. Indoor facilities and buildings are not included in the definition of a sports ground.
Policies, procedures and guidelines
Sporting clubs that are applying for the temporary renaming of a sports ground are required to adhere to all existing Council guidelines and policies including the Guidelines for Geographic Names 2010, Recreation Reserve Advertising Signage Policy and Plaques and Memorials Policy.
All of the following conditions must be adhered to for the temporary renaming to be considered:
Naming rights are limited to sports grounds only
The Naming Rights Sponsor should be the applicant tenant’s top tier sponsor
The term of the sponsorship is limited to the term of the club’s licence/lease agreement over the sports ground
The proposed name of the sports ground should not be offensive or discriminatory in any way
Funds raised are allocated to sports development or facility development, and are specifically not permitted to be allocated to player payments
All tenants that use the renamed sports ground during the period of the sponsorship share in the proceeds
The proposed sponsor is not associated with alcohol, cigarettes (including tobacco products) or gambling
The sports ground is referred to by the approved ‘sponsored name’ in club, association, competition or league promotions and marketing only
Any signage installed must meet Councils Recreation Reserve Advertising Signage Policy and be approved by Council
The terms of the temporary renaming of a sports ground may be reviewed by Council at any time
Where a facility has multiple tenants within a season, written agreement between the tenants for the sponsorship to occur must be provided to Council
All costs relating to the sponsorship and adhering to this procedure are to be borne by the applicant tenant and
The applicant tenant must indemnify Council against any loss should Council revoke the approval of the temporary renaming of the sports ground
Sporting clubs will be required to acquit for sponsorship income generated by the temporary renaming of a sports ground to show that the conditions listed above are being met. Council may also ask a sporting club to confirm that other relevant guidelines and policies are being met in connection with the temporary renaming agreement.
Sporting clubs are required to make a submission to Council via an online application form.
The sporting club is required to outline the details of their sponsorship agreement to ensure that the proposed temporary renaming of the sports ground meets the conditions.
Sporting clubs are required to acquit for the sponsorship income generated by the temporary renaming of a sports ground via an online acquittal form.
Should a sporting club provide inadequate acquittal for sponsorship income connected to the temporary renaming of a sports ground, Council will withhold the rights for any existing or future proposals to temporarily rename a sports ground.
Need to know more...
Contact Council on 03 5272 5272 should you wish to discuss a proposal to temporarily rename a sports ground in connection with a club sponsorship agreement.