A destination that attracts local and international visitors

The Greater Geelong community values

  • The city–region’s potential to be a destination that attracts local and international visitors;
  • Sharing and promoting Greater Geelong’s unique location and natural assets.

Success will be achieved by

  • A diverse range of accommodation options for visitors;
  • A local international airport;
  • Capacity for large ships to dock in Corio Bay;
  • The ability to host large conventions;
  • Securing world class events and entertainment.


Cadel Evans Bike Race on Thirteenth Beach Road

Latest project


White Night

As part of its expansion into new Victorian cities, major arts festival White Night made its debut in Geelong in October 2018.

With its origins in Paris, White Night lights up host cities with spectacular projections, installations, exhibitions and entertainment.

The inaugural event featured more than 50 displays, performances, film, dance and live music acts, spreading across several blocks in central Geelong.

More than 70,000 people were estimated to attend the debut White Night, with a diverse crowd enjoying the free, family-friendly artistic program.

The event poured millions into the local economy, with thousands of visitors from Melbourne and south-west Victoria staying in Geelong overnight.

White Night complements the increasingly popular home-grown Geelong After Dark event, which is held in May.

Read more about the White Night Event held in Geelong.





Measures of success

Indicator Current data

Number of visitors – The total number of visitors to the city-region increases by 2.1% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
5.1 million (Oct 2017–Sep 2018), which is similar to the same period last year.

Visitor expenditure – Expenditure by visitors to the city-region increases by 3.8% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
$936 million (Oct 2017–Sep 2018), which is similar to the same period last year.

International visitors – International overnight visitors grow at a rate of 4.9% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
52,600 (Oct 2017–Sep 2018), which is a 6.0% decrease compared to the same period last year.

Domestic visitors – Domestic overnight visitors grow at a rate of 1.9% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
Almost 1.3 million (Oct 2017–Sep 2018), which is a 12.2% decrease compared to the same period last year.

Tourism employment – Tourism employment increases 1.6% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
Estimated 5906 jobs in 2017–18, up 13.9% from the estimated 5185 jobs in 2016–17.


Tell us your Clever and Creative story!

We would love to hear from people about their individual or organisational work, and how it is contributing, or will in future contribute to the city-region’s clever and creative future.

Tell us your story