A destination that attracts local and international visitors

The Greater Geelong community values

  • The city–region’s potential to be a destination that attracts local and international visitors;
  • Sharing and promoting Greater Geelong’s unique location and natural assets.

Success will be achieved by

  • A diverse range of accommodation options for visitors;
  • A local international airport;
  • Capacity for large ships to dock in Corio Bay;
  • The ability to host large conventions;
  • Securing world class events and entertainment.


Cadel Evans Bike Race on Thirteenth Beach Road

Measures of success

Indicator Current data

Number of visitors – The total number of visitors to the city-region increases by 2.1% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
5.1 million (Oct 2017–Sep 2018), which is similar to the same period last year.

Visitor expenditure – Expenditure by visitors to the city-region increases by 3.8% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
$936 million (Oct 2017–Sep 2018), which is similar to the same period last year.

International visitors – International overnight visitors grow at a rate of 4.9% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
52,600 (Oct 2017–Sep 2018), which is a 6.0% decrease compared to the same period last year.

Domestic visitors – Domestic overnight visitors grow at a rate of 1.9% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
Almost 1.3 million (Oct 2017–Sep 2018), which is a 12.2% decrease compared to the same period last year.

Tourism employment – Tourism employment increases 1.6% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
Estimated 5906 jobs in 2017–18, up 13.9% from the estimated 5185 jobs in 2016–17.