Creativity drives culture

The Greater Geelong community values

  • The contribution of the arts to community vibrancy, diversity, and inclusiveness;
  • Spaces that support and celebrate local artists through public exhibitions;
  • Modern facilities that allow the region to host world-class events;
  • Start-ups and innovation;
  • Involvement with local art, music, heritage, contemporary culture and Wadawarrung culture;
  • Preserving our heritage and encouraging creative design.

Success will be achieved by

  • Investment in a diverse range of local community festivals and events;
  • Development of creative industries and a culture of thinking outside-the-square;
  • Attracting creatively oriented and artistic industries to the region;
  • Creative re-use of heritage assets.


Mountain to Mouth (M~M) biennial extreme-arts walk

Latest project


Geelong After Dark

Geelong After Dark is a celebration of artists and the role they play in contributing to our City’s Clever & Creative Vision.

On the first Friday in May each year, Central Geelong is transformed with interactive art, street performances, installations, music, exhibitions and projections.

Artists create site-specific artworks to inspire and engage you as you discover the laneways and hidden spaces of Central Geelong.

You are invited to experience the Centre of our town as a blank canvas, where artists will show you new ways to experience the existing spaces, buildings and laneways – a reminder that culture and creativity are vital human expressions.

The doors to the cultural venues open on the night, inviting an experience of the thriving culture in our City. Geelong Gallery; Geelong Library & Heritage Centre (The Dome); Geelong Arts Centre; Courthouse Youth Arts; Back to Back Theatre and the National Wool Museum present Geelong After Dark specific programming, to help you experience the spaces in new and imaginative ways.

The design ethos embedded in Geelong After Dark contributes to the designation of Geelong as a City of Design. This is yet another reason to visit the heart of our city and experience Geelong After Dark.

For more information, visit the Geelong After Dark website.





Measures of success

Indicator Current data

Arts and culture participation – Increasing the percentage of the community actively participating in arts and cultural activities.

Source: To be determined
Measure to be determined

Creative occupations – Increasing the percentage of the workforce employed in creative occupations.

Source: Census of Population and Housing, Australian Bureau of Statistics. Frequency of data: Every five years
4.75% (2016)
4.26% (2011)

An innovation economy – Greater Geelong rated in the top 200 of the Global Innovation Cities Index.

Source: Innovation Cities™ Index, 2thinknow. Frequency of data: Every two years
Geelong 326 (2018)
Geelong 334 (2016–17)
Geelong 328 (2015)

New businesses – Increasing the number of innovative start-ups in the cityregion.

Source: To be determined
Measure to be determined