Creativity drives culture

The Greater Geelong community values

  • The contribution of the arts to community vibrancy, diversity, and inclusiveness;
  • Spaces that support and celebrate local artists through public exhibitions;
  • Modern facilities that allow the region to host world-class events;
  • Start-ups and innovation;
  • Involvement with local art, music, heritage, contemporary culture and Wadawarrung culture;
  • Preserving our heritage and encouraging creative design.

Success will be achieved by

  • Investment in a diverse range of local community festivals and events;
  • Development of creative industries and a culture of thinking outside-the-square;
  • Attracting creatively oriented and artistic industries to the region;
  • Creative re-use of heritage assets.


Mountain to Mouth (M~M) biennial extreme-arts walk

Latest project


Makers Hub

In 2017 the City of Greater Geelong provided $100,000 to local not-for-profit Creative Geelong for two years to support the ‘Makers Hub’ project in Centrepoint Arcade, Little Malop Street.

The Hub has seen local artists and IT professionals activate a range of shopfronts, laneways and arcade display windows, including windows facing the Little Malop Street Mall. The Hub includes a ‘Makerspace’ with 3D printers, laser etchers, industrial sewing machines, and other ‘maker’ equipment and materials for use via a subscription.

Co-working desks are available for creative industries practitioners in professional services such as media, public relations, digital, architects, planners, marketers and designers, and there is a studio / workshop area for artists and ‘makers-in-residence’.

The Makers Hub is a working example of the Greater Geelong Clever and Creative vision through its range of accessible spaces for sharing, learning and collaborating on projects, programs and ideas.

For more information, visit the Creative Geelong Makers Hub website.





Measures of success

Indicator Current data

Arts and culture participation – Increasing the percentage of the community actively participating in arts and cultural activities.

Source: To be determined
Measure to be determined

Creative occupations – Increasing the percentage of the workforce employed in creative occupations.

Source: Census of Population and Housing, Australian Bureau of Statistics. Frequency of data: Every five years
4.75% (2016)
4.26% (2011)

An innovation economy – Greater Geelong rated in the top 200 of the Global Innovation Cities Index.

Source: Innovation Cities™ Index, 2thinknow. Frequency of data: Every two years
Geelong 326 (2018)
Geelong 334 (2016–17)
Geelong 328 (2015)

New businesses – Increasing the number of innovative start-ups in the cityregion.

Source: To be determined
Measure to be determined


Tell us your Clever and Creative story!

We would love to hear from people about their individual or organisational work, and how it is contributing, or will in future contribute to the city-region’s clever and creative future.

Tell us your story