Creativity drives culture

The Greater Geelong community values:

  • the contribution of the arts to community vibrancy, diversity, and inclusiveness
  • spaces that support and celebrate local artists through public exhibitions
  • modern facilities that allow the region to host world-class events
  • start-ups and innovation
  • involvement with local art, music, heritage, contemporary culture and Wadawarrung culture
  • preserving our heritage and encouraging creative design.

Success will be achieved by:

  • investment in a diverse range of local community festivals and events
  • development of creative industries and a culture of thinking outside-the-square
  • attracting creatively oriented and artistic industries to the region
  • creative re-use of heritage assets.

The measures of success are:

  • increasing the percentage of the community actively participating in arts and cultural activities
  • increasing the percentage of the workforce employed in creative industries
  • Greater Geelong rated in the top 200 of the Global Innovation Cities index
  • increasing the number of innovative start-ups in the city-region.


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Page last updated: Friday, 15 February 2019