Greater Geelong: A Clever and Creative Future

What is clever and creative?

Cleverness and creativity are attributes unique to each of us.

In terms of delivering our community’s 30-year vision and aspirations, being clever and creative is about developing a consistent approach to get things done.

This means collaborating to address our challenges and opportunities, embracing innovation, and new ways of doing things.

And it’s not just for the tech-savvy or emerging industries - it applies to everyone, and all business sectors and industries.

Our community's view

A clever and creative future:

  • has business diversity that inspires a broad range of education and employment opportunities
  • attracts start-ups, innovative businesses and a can-do attitude
  • uses a variety of affordable technologies to provide universal digital access
  • makes travel between suburbs easier through a network of pedestrian and cycle paths
  • excites local and international visitors who are interested in its events, festivals, landscapes and food
  • is designed to create an active street
  • has a strong sense of community and uplifts its vulnerable community members
  • is designed around people and makes the best use of technology and sustainable living
  • is devoted to research and encourages economically viable, environmentally sound and socially responsible solutions to its challenges
  • has a global outlook and is connected to the world by technology
  • recognises the uniqueness and significance of its natural environments.

Foundations for a clever and creative City-region

A snapshot of Greater Geelong's existing strengths.

Economic Assets

  • proximity to Western Victoria and Melbourne provides two-way access to markets and investment
  • established business associations, community groups and networks
  • an emerging cluster of start-ups
  • capabilities in advanced manufacturing, industrial design and technology
  • scientific facilities and expertise in health and infectious diseases
  • a growing population
  • strong leadership in education, healthcare, social insurance and social investment sectors
  • regional food production and agribusiness
  • exciting destinations attract local and international visitors.


  • a diverse range of education facilities
  • port, rail, airport and freight infrastructure
  • available commercial and industrial land
  • established sporting and cultural infrastructure
  • a variety of relatively affordable housing options
  • established cultural and arts facilities.

Natural assets

  • a diverse and unique natural environment
  • networks of open space, reserves and parks
  • spectacular rural and coastal landscapes
  • internationally significant natural areas
  • the city’s location in relation to the bay and northerly aspect.

People strengths

  • a strong sense of community
  • a diverse range of local community activities
  • resilient residents committed to the future of Greater Geelong
  • a history of inventors, creators and innovation
  • contributions to our arts and culture
  • a broad range of creative industries
  • community service organisations supporting vulnerable residents.

Short-term priorities

  • high-speed digital infrastructure
  • student and research precincts
  • vibrant public spaces
  • support for start-up initiatives
  • facilities to attract world-class events
  • collaborations addressing social and economic vulnerability
  • united leadership and a global outlook.

Page last updated: Thursday, 2 November 2023