Stats Centre – Expenditure data

Resident, online and visitor spend in the City of Greater Geelong.

Quarterly expenditure - September 2024 Quarter

A total of $1.45 billion was spent in the City of Greater Geelong in the September 2024 quarter, a decrease of 0.2 percent compared to the previous quarter, yet an annual increase of 1.6 percent compared to the same quarter in 2023.

Greater Geelong residents spent $1.06 billion locally, a decrease of 0.1 percent compared to the previous quarter yet an annual increase of 0.9 percent.

Visitors to Greater Geelong spent $392.1 million, a decrease of 0.7 percent compared to the previous quarter yet an annual increase of 3.4 percent.

In addition, Greater Geelong residents spent $353.9 million outside the municipality in the September 2024 quarter, an increase of 8.0 percent compared to the previous quarter and an annual increase of 4.5 percent.

City of Greater Geelong residents spent $879.7 million online in the September 2024 quarter, an increase of 4.5 percent compared to the previous quarter and an annual increase of 9.9 percent.

Annual expenditure - 2023-2024

A total of $6.03 billion was spent in the City of Greater Geelong in the 2023-2024 financial year, an increase of 3.2 percent compared to the previous financial year and a 14.8 percent increase compared to 2021-2022.

Greater Geelong residents spent $4.33 billion locally, an increase of 4.6 percent compared to the previous financial year and 15.9 percent increase compared to 2 years prior.
Visitors to Greater Geelong spent $1.70 billion, an increase of 4.4 percent compared to the previous previous financial year and a 20.5 percent increase compared to 2 years prior.

In addition, Greater Geelong residents spent $1.35 billion outside the municipality in the 2023-2024 financial year, an increase of 3.5 percent compared to the previous financial year and a 37.1 percent compared to 2021-2022.

City of Greater Geelong residents spent $3.31 billion online in the 2023-2024 financial year, an increase of 9.2 percent compared to the previous financial year and a 22.9 percent increase compared to 2 years prior.

Spend ($ million)	Total Spend in Greater Geelong		Resident Spend in Greater Geelong		Visitor Spend in Greater Geelong		Resident Spend outside Greater Geelong		Resident Online Spend
Latest Quarter (September 2024)	$1,452.9		$1,060.9		$392.1		$353.9		$879.7
Previous Quarter (June 2024)	$1,455.2	-0.2%	$1,060.3	-0.1%	$394.9	-0.7%	$327.6	+8.0%	$841.8	+4.5%
Same Quarter Last Year (September 2023)	$1,430.2	+1.6%	$1,051.2	+0.9%	$379.1	+3.4%	$340.6	+4.5%	$800.6	+9.9%
Annual Totals ($ million)	Total Spend in Greater Geelong		Resident Spend in Greater Geelong		Visitor Spend in Greater Geelong		Resident Spend outside Greater Geelong		Resident Online Spend
2023-24	$6,030.8		$4,331.2		$1,699.6		$1,347.7		$3,311.5
2022-23	$5,842.1	+3.2%	$4,214.0	+4.6%	$1,628.1	+4.4%	$1,301.8	+3.5%	$3,301.6	+9.2%
2021-22	$5,253.2	+14.8%	$3,843.2	+15.9%	$1,410.0	+20.5%	$982.9	+37.1%	$2,695.1	+22.9%
Source: Spendmapp by Geografia. Data series subject to revision. Percentage change is based on differences between the latest data and earlier figures as specified.