adopted the City of Greater Geelong Retail Strategy 2020-2036, which supports
retail expansion to keep up with demand and the region’s growing population.
region currently has enough retail centres to service the community. However,
the strategy identifies an extra 418,000m2 of retail floor space will be needed
by 2036 to support the future growth of the City. The majority of this growth
will be in areas such as the Geelong CBD, the Bellarine, Armstrong Creek and
the new Northern and Western Geelong growth areas.
The strategy supports expanding or redeveloping existing centres over developing
new centres. The document also identifies the need to prepare master plans for
several retail centres, including Belmont, Separation Street and Shannon
night, council also adopted Amendment C393GGEE and submitted it to the Minister
for Planning requesting approval.
amendment implements the key elements of the strategy into the planning scheme
but doesn’t rezone or apply overlay controls to land. It introduces new
objectives and strategies, an updated retail hierarchy and an application of
floor space caps to sub-regional centres and centres in growth locations.
late 2019 and early 2020, an Independent Panel reviewed 14 written submissions
regarding the amendment from a range of retail and land developer businesses
with interests in Greater Geelong.
panel confirmed the importance of Geelong’s activity centre hierarchy policy
and was supportive of the use of floor space caps for sub-regional and growth
panel recommended the amendment be adopted with some minor policy changes. One
of the changes council has accepted is an 11,000 square metre floor space cap
for the new Kingston Neighbourhood Activity Centre in Ocean Grove.
didn’t accept the panel’s recommendation to extend the proposed boundary of the
Kingston Neighbourhood Activity Centre to include both the Commercial 1 and 2
zoned land. This is due to concerns that a larger centre would be inconsistent
with the role and function of a Neighbourhood Activity Centre and would
strongly compete with the Ocean Grove Town Centre and the Leopold Sub-Regional
Activity Centre. A larger centre could possibly redirect investment away from
updated strategy replaces the City of Greater Geelong Retail Strategy 2016-2036
after changes were made following the panel hearing process.
Councillor Stephanie Asher - Mayor
strategy and amendment will ensure the community has convenient access to
retail services as the population grows.
Retail trade is
Greater Geelong’s second largest employment sector, employing 13,663 people, so
it’s vital future plans support this significant industry.
Councillor Trent Sullivan - Chair, Planning portfolio
centres are the heartbeat of our region and how we structure them is extremely
important. The adoption of this strategy and amendment will support these centres
to thrive and offer new and interesting experiences for locals and visitors to
thank the Independent Panel for its consideration of the amendment and to those
who made submissions.