Action plan

The Revitalising Central Geelong Action Plan sets out the Victorian Government’s plan to drive change in central Geelong.


By bringing new people, new ideas and new opportunities to the city, Geelong can achieve the prosperous local economy and the bright future it deserves.

Geelong needs to be recognised in its own right as a great place to visit, live, work and invest in. The initiatives in this Action Plan will help make that new Geelong a reality. Implementation of the plan will see:

  • More people living and working in central Geelong

  • Permanent and construction job creation

  • New development opportunities

  • Demand for retail and services

  • Creativity and vibrancy across the city day and night

  • Private sector confidence to invest in central Geelong

The Action Plan is being implemented by the Revitalising Central Geelong partnership team, made up of City of Greater Geelong and Department of Environment, Land, Water and Planning officers.

Read about the plan