So Much to Explore

The timeless Australian story of wool, combined with exciting contemporary exhibitions, presented in an historic bluestone woolstore in Geelong's vibrant new waterfront precinct.

The Museum's busy calendar of exhibitions, events and public programs offers something for everyone in the family. With four galleries, a renowned woollen clothing, gift and souvenir shop, and an excellent licensed restaurant, there's always something different to explore.

Group Visits

The National Wool Museum has a range of all-inclusive packages to ensure you have a unique Australian experience and a great day out. Your visit can include a meal or morning or afternoon tea – see our Group Meal Options.

Shearing demonstrations are also available for an additional fee. Our shearer is a local farmer with a wealth of information about sheep, shearing and life on the land. Demonstrations take place in the authentic surrounds of our replica shearing shed and questions and comments are welcome.

Wool and Wheel Packages

Why not combine your visit to the Wool Museum with a visit to the Ford Discovery centre just down the road, at a discounted price?

Combined tickets are valid for up to 7 days. Please note that the Ford Discovery Centre is closed most Tuesdays. Prices are:

  • Adult $12
  • Child $6
  • Concession $9
  • Group $9
  • School Group $6
  • Family $30

Simply contact our booking officer on (03) 5272 4701 for further information or to arrange your visit.


Opening Hours

Museum: Monday to Friday 9.30am to 5.00pm, Saturday to Sunday 1.00pm to 5.00pm

Shop: Daily 9.00am to 5.00pm

Closed: Christmas Day, Boxing Day and Good Friday


Contacting Us...
  • Online  Email us, feedback
  • Phone  (03) 5272 4701
  • In Person  26 Moorabool Street, Geelong
  • Post  PO Box 104 Geelong Vic 3220