A destination that attracts local and international visitors

A destination that attracts local and international visitors

The Greater Geelong community values:

  • the city–region’s potential to be a destination that attracts local and international visitors
  • sharing and promoting Greater Geelong’s unique location and natural assets.

Success will be achieved by:

  • a diverse range of accommodation options for visitors
  • a local international airport
  • capacity for large ships to dock in Corio Bay
  • the ability to host large conventions
  • securing world class events and entertainment.

The measures of success are:

  • the total number of visitors to the city-region increases by 2.1 per cent per annum
  • expenditure by visitors to the city-region increases by 3.8 per cent per annum
  • international overnight visitors grow at a rate of 4.9 per cent per annum
  • domestic overnight visitors grow at a rate of 1.9 per cent per annum
  • tourism employment increases 1.6 per cent per annum.

MOST STRONGLY SUPPORTS PROSPERITY