Invest

InvestGeelong is Victoria’s largest regional centre and is characterised by a robust and diverse economy and a business base of more than 15,000 enterprises.

Location and access for any business is crucial. Geelong’s easy access to Melbourne’s central business district, industrial west and port facilities, make it easier and more efficient to do business.

The region’s location facilitates access to the nation’s major markets of Sydney, Melbourne and Adelaide and the markets of South-East Asia.

Located 75 kilometres south-west of the state capital, Melbourne, Geelong is less than one hour away by freeway and a similar time by rail. Melbourne Airport, is just over an hour away via the connecting Western Ring Road. Avalon Airport, only 20 minutes from Geelong, offers flights to Sydney, Adelaide, Brisbane and Perth via Jetstar.

Over the last 12 months there has been more than $826 million invested in Geelong from a large range of sectors. A further $677.9 million worth of redevelopment and construction is now underway, and more than $1 billion worth of projects are confirmed and awaiting commencement.

The breadth of Geelong’s research and innovation capacity is significant. The region is responsible for ground breaking scientific research in the area of epidemiology, gene technology and clinical trials, and is a leader in the area of advanced materials, nanotechnology and fibre technology.

Geelong’s reputation as a world-class centre for manufacturing activities is based on its impressive capabilities across a range of sectors including automotive components, aerospace activities, petroleum products and chemicals, textiles, food processing, metals and timber processing.

With so many major growth and development opportunities in the region, there has never been a better time to invest in Geelong.

Read real life case studies below.

The lifestyle city is here

Ask Peter Dorling, executive director of the Committee for Geelong, what he thinks of Geelong’s future and it’s clear he feels Geelong is a city whose time has come... READ MORE

High-end Haymarket development will respect area’s heritage

The Haymarket site, adjacent to the landmark St Mary’s Basilica in Geelong, is earmarked for commercial development to accommodate the city’s growing need for upmarket office space and car parking. The planning proposal for the site, owned by the City of Greater Geelong, includes about 10,000 square metres of office space and car parking... READ MORE

‘My home is their holiday house’

There is no doubt the Transport Accident Commission’s move to Geelong has been a success for the organisation and the region... READ MORE

Rooms with a view

A significant part of Geelong’s building boom involves the construction of apartment complexes on or near the waterfront to take advantage of the city’s magnificent Corio Bay views. Kate Sullivan, general manager of development sustainability with the City of Greater Geelong, says waterside apartment living highlights the new sophistication of the local property market... READ MORE

Waterfront is reborn

Visitors to Geelong are often surprised and delighted when they find themselves on the city waterfront. Over the past decade a quiet transformation has taken place. The result is a vibrant collection of restaurants, landscaped gardens, walking, cycling and skating paths, attractions and public art... READ MORE

Shoppers spoilt for choice

There’s no need to leave Geelong to go shopping, the range is as good as anywhere – that’s the message from the Central Geelong Marketing Committee. In fact, for committee chairman Mark Davis and his wife, who have their home in Ballarat, Geelong is their preferred shopping destination... READ MORE

Shire a place of golden opportunities

When Tracey Mossop and her husband David Andueza opened a restaurant in their hometown of Inverleigh last year, they had no real idea what to expect. Their aim was to expand on the popularity of the take-away food they prepared and sold in the town’s general store... READ MORE

Geelong is kicking biotech goals

The growth of the Geelong region’s health industry is supported by its three ‘pillars’ of research, education and biotechnology... READ MORE

The doctor’s advice: come and work here

Dr Hugh Seward is a Geelong man through and through. He was born and raised in Geelong, and has been a practising GP in his hometown for 30 years. In fact, some of his adult patients today were babies he delivered in the early years of his practice in Newtown... READ MORE

High-tech has become part of the Geelong community

When Professor Andrew Parratt joined Deakin University in Geelong three years ago he was immediately struck by the university’s vibrant research connection with local industry... READ MORE

Moving to Geelong a real treat for premium pet lovers

Sharyn Johnston and Mark Gooley are animal lovers committed to providing the best nutrition for our animal friends. Their passion led them to establish their pet food and treats manufacturing business, Australian Pet Essentials, in 2000... READ MORE

Road, rail and air keep Geelong close

Day trippers from Melbourne as well as Geelong locals will enjoy the benefits when the Geelong Ring Road is completed later this year. Extending 23 kilometres along Geelong’s western outskirts from the Princes Freeway at Corio to the Princes Highway at Waurn Ponds, it will have a travel time of 15 minutes compared with what is now a 25 to 60-minute trip. Drivers will avoid up to 29 sets of traffic lights... READ MORE

A gateway to prosperity

When Avalon Airport was acquired by Linfox from the Federal Government in 1997 it employed fewer than 100 staff. Today, due to its popularity with travellers and its development as a maintenance base, the airport has 1400 employees and has generated many off-site jobs in support services... READ MORE

A new wave hits the foreshore

About 1500 jobs, a hotel, restaurants, a vastly strengthened marine industry and a $131 million cash injection to the Geelong region’s gross regional product are among the anticipated outcomes of the Geelong Marine Industry Precinct masterplan. Adopted in 2007 by the City of Greater Geelong, the plan will include the restoration of Osbourne House, a bluestone mansion built in 1858... READ MORE

Platinum Charters in Geelong

King Louis XV once described platinum as the only metal fit for a king. It is only fitting then, that the Geelong-registered luxury yacht Platinum should share her name with this most precious of metals, as she too is fit for a king... READ MORE

No boxes to be plonked here, developers told

Whether it is large-scale commercial developments or small residential buildings, the City of Greater Geelong pushes for the highest sustainable design standards. Leading the charge is the City’s general manager of development sustainability, Kate Sullivan. “Whatever the scale, for both commercial and residential buildings, we want excellent design; we don’t want to just see boxes being plonked here,” she says... READ MORE

Healthy city, healthy bodies

Geelong fitness trainer Steve (Stoofa) Lewry has seen more sunrises over Corio Bay than most people, and he never gets sick of the view. He holds his group fitness workouts along the Geelong waterfront, starting at Eastern Beach near the new Edgewater apartments... READ MORE

A great place for a walk

Ancient rainforests and spectacular coastal scenery are a winning combination for bushwalkers in the Otways... READ MORE

Tour operator puts both feet forward

For the past three years, visitors to the Great Ocean Road have been able to do more than just drive the iconic route; hardy souls can continue on foot, along the Great Ocean Walk from Apollo Bay to the 12 Apostles. The opening of the walk in 2006 by Parks Victoria represented an opportunity not only for walkers but also for tourism operators and accommodation providers in the region. One such operator is Both Feet Walking Tours, founded by Dana and Gavin Ronan five years ago. The company has been providing luxury guided walks along the route since October 2005... READ MORE

The right place for a steady base

The retail chain Cotton On began life humbly on a market stall in Geelong just 17 years ago. The thriving company now has 400 stores worldwide, yet despite plans to expand and operate 2016 stores by the year 2016, the Cotton On headquarters will always remain where it all started, in Geelong... READ MORE

School’s in for the smart new Geelong

The last Dalgety woolstores in Geelong sat unloved on the Corio Bay waterfront until the mid-1990s when they were revitalised to become the city campus of Deakin University. A symbol of Geelong’s illustrious wool heritage, the old brick woolstores had come to represent ‘old’ Geelong... READ MORE