The Events Marketing Guide has been developed to assist you, as an event organiser, in the marketing and promotion of your event. 

To view the complete Events Planning Guide, click the following link:
Events Marketing Guide - 2008-09 (PDF-274KB)

The Guide contains four sections.

Section One relates to the fundamentals of event marketing and provides you with a template to help you develop a functional marketing plan.

Section Two relates to marketing opportunities. The City have initiated a range of opportunities to assist you in raising the profile of your event - both locally and in the broader marketplace. These opportunities will be provided by the City, a range of local suppliers and media outlets, as well as state bodies such as Tourism Victoria.

Section Three relates to seeking and managing appropriate sponsorship for your event.

Section Four provides you with a range of templates and tools to help you market your event and includes detailed planning information and post evaluation.

The Guide has been developed to help you make the most of your event's marketing reach. Whether your event is large or small in scale, we all know how important it is to have a strong marketing plan. How else will people hear and learn about your event?

In using the Guide, the City will provide you with marketing assistance for many of the challenges faced by event organisers, enabling you to plan and coordinate your own marketing and promotional event initiatives.

Further, the City have initiated a number of opportunities with local media and promotional suppliers - all listed in the Guide.