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Tourism
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At a glance:

  • Fastest growing sector
  • Geelong Otway Tourism
  • Geelong Major Events

Annual tourist visitations to the region: 4.6 million

Fastest growing sector

Tourism is one of the Region's fastest growing industry sectors. Targeted tourism marketing and networking plus substantial public infrastructure development has motivated continuous growth in visitor numbers and overnight stays. This has facilitated increased private investment and created many new tourism development opportunities. Geelong is now Victoria's most popular visitor destination outside Melbourne. Hospitality facilities, including waterfront restaurants, have each year and contributing an estimated $388 million to the economy.

Geelong Otway Tourism

Based in Geelong, Geelong Otway Tourism is the umbrella tourism promotion and marketing body for a large area in the south-west of the Australian state of Victoria. Geelong Otway Tourism acts as a catalyst in stimulating industry growth and development. As a regional tourism association, Geelong Otway Tourism is the co-ordinating and marketing body responsible for promoting the region to target markets on behalf of the local tourism committees and communities within the region.

For more information on  Geelong Otway Tourism  click here.

Geelong Major Events

Geelong is continuing to attract major events such as the Australian International Airshow, the International Seafood Fair, Geelong Waterfront Festival, The Festival of Sail (Australia's largest keelboat regatta), rounds of the national Triathlon championship and the multi-cultural Pako Festa. This again has created an environment for further growth and event opportunities in an already dynamic events calendar.

For more information on Geelong Major Events  click here.